WEFRA founding member of the new healthcare media network of owner-managed media agencies Neu-Isenburg, may 2010 over two years across the WEFRA identified the European landscape of media agencies. Were looking for partners for the realization of a vision: A European network of the leading owner-managed media agencies specializing in the healthcare market. In the wake of a successful kick-off meeting in March of this year in England, which is part of the WEFRA group WEFRA media founded the first international healthcare network of owner-managed media agencies together with Europe’s leading media specialists now: HEAL Europe Healthcare Alliance. Members of HEAL Europe are in addition to the WEFRA media: MMS (medical Media Services Ltd.) from England, CMS (Conseil media Sante) from France, MDC (Marco de Communicacion) from Spain, as well as the era acting in Italy Hora to the members. Goal of the Pan-European merger: the strengths of an owner-managed media agency in Europe to expose a cooperation of Best in their respective countries for the sake of the Europe-wide Active advertisers.
Against the background of increasing internationalisation of the media business in the healthcare sector want we extensively in media planning and purchasing our customers stand to the side”explains group Matthias Haack, managing partner of WEFRA. Our customers should are cared for by the best media agencies on the spot and need at the same time only one contact person”says Haack next. The game key factors of a successful international B2B media consulting are the knowledge of national markets and media landscapes, the years of experience plus the care by the owner. In addition to the in Germany in the health area ranked two placed WEFRA media the key actors of the European healthcare market operate under the umbrella of HEAL Europe: MMS as a leading agency in the UK. The same can claim the French CMS with 51 percent market share in their home country for themselves.